A BRAND FORWARD STUDIO

A collaborative brand design studio bridging strategy, visual culture, and commerce.

MEASURED
MOTHERED


MEASURED–MOTHERED is a brand design studio with a focus on natural products, food, beverage, and hospitality.

We're here to build and support multi-sensory brands and products through creative strategy, elevated design, content, and inspired experiences. Above all, we believe that brands won't succeed if people don't look twice.

Packaged Food      Beverage      Wine     Naturals      Sustainable Goods      Hospitality

WORK

Plot Wines

Launching the funkiest new winery in Canada

Echo Bay Vineyard

Building an award winning brand for a new winery.

Goodness

A cannabis brand with heart. Goodness makes micro-dose edibles and donates 20% of the profits to local non-profits.

Hochtaler

Re-imagining a 40 year old wine brand for a younger audience

Black Cellar Wines

Getting gothic with Black Cellar Wines.
WHAT WE DO

Strategy + Discovery

Vision/Value Mapping
Objectives
Competitive Landscape
Brand Positioning
Brand Architecture
Messaging
Phase Planning

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Creation

Identity Design
Naming
Branding
Art Direction
Visual Development
Rendering
Tone + Copywriting
Packaging Design
Brand Guides
Content Creation
Web Ecommerce

Support

Brand Consistency
Campaign Ideation
Print
Social Media
Marketing
Elevated Experiences
Event Support
Promo Kits
Special Projects

FOCUS

Food & Beverage
Wine
Sustainable CPG
Plant-Based Products
Cannabis
Naturals
Hospitality + Events

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PROCESS

Discovery

Through a brand audit and a collaborative discovery process, we'll define your core audience, research your market, and look at internal processes to make sure that what's built, is built for you.

After this phase there will be a stronger brand architecture for fresh ideas to stem from.

Creative Development

Throughout the creative development of your project, we’ll be looking back to the strategy and positioning while looking ahead to how it will live in the real world.

With care, curiosity, and a finger on the pulse of visual culture, we’ll create unignorable brands, products, content, and digital experiences .

Support + Growth

You now have a beautiful brand, packaging, and website that stands above the competition, and even makes them a little jealous – now what?

Now you need to educate, entertain, engage, or inspire your audience. By creating thoughtful content and campaigns that hit at least one of these pillars we will help build awareness, long lasting connections and trust.

PRICING

There's more than one way to work together. Based on your needs, we'll setup a process that makes sense for your budget and the type of work needed.

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Project-Based
Each project is assessed, quoted, and briefed separately with specific deliverables to be completed.
Retainer
Monthly retainer based on pre-defined deliverables or hour blocks. Retainer clients receive expedited timelines for work that requires fast turnaround.
Integrated / Equity-Based
For startups and specific projects that require work outside of the budget or that need a true creative partner to compete in a crowded space.

TARGETED OUTCOMES.
creative INSTINCT.

Take a look at how we approach every project

our process

SIGNALS

Get focused emails on insights, tech, and innovation across CPG + hospitality

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