A collaborative brand design studio bridging strategy, visual culture, and commerce.

Packaged Food      Beverage      Wine     Naturals      Sustainable Goods      Hospitality

A creative partner for transformative design.

We're here to build and support multi-sensory brands and products through creative strategy, elevated design, content, and inspired experiences.

Echo Bay Vineyard

Building an award winning brand for a new winery and vineyard.

PLOT WINES

Launching the funkiest D2C winery in Canada.

GOODNESS - coming soon

Building a purpose-driven cannabis brand.

MEASURED

Great strategy starts with great conversation, and we'll work closely with you to translate your purpose, vision, and ambitions into a plan that makes sense. We’ll define a framework for your brand to grow from while challenging you to think differently, owning your category with killer creative work, and building meaningful experiences for your audience across multiple touchpoints.

MOTHERED

Nothing really stands on it's own. You can't plant something and expect it to grow by itself, and brands are no different. They need care and creative instinct that a 'brand guide' can't offer. That's why we're here to support – as a tool for your in-house team, or on a project-by-project basis. 'Mother' is also a nod to a plant that clippings are taken from to create new growth – and really, the source of all good things in life:
fruit, flower, and fibre

SIGNALS

Get focused emails on insights, tech, and innovation across CPG + hospitality

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FOCUS

Food + Beverage
Plant-Based
Cannabis
Sustainable Goods
Naturals
Hospitality

Creative Strategy
Identity Systems
Art Direction
Packaging Design
Experience Design
Digital / Ecommerce
Social + Content
Marketing

PROCESS

Discovery

Through direct conversation and digging deep into your vision, we'll define your objectives, research your market, and look at internal processes to make sure that what's built, is built for you. After this phase there will be a stronger foundation for new creative and ideas to stem from.

Creative Development

Throughout the creative development of your project, we’ll be looking back to the strategy and positioning while looking ahead to how it will live in the real world across print, digital, and environmental.

With care, curiosity, and a finger on the pulse of visual culture, we’ll create unignorable brands, products, content, websites, and experiences that connect with your audience.

Support + Growth

So you have a beautiful brand, packaging, and website that stands next to your competition, and even makes them a little jealous – now what?

Now you need to educate, entertain, engage, or inspire your audience. Creating thoughtful content that hits at least one of these will start to build long lasting connections and trust. Across social media, email, and brand experiences we'll help you reach the right people for the right reason.    

FLOW

Alignment

On-boarding
Vision
Objectives
Budgeting
Timeline + Scheduling

Discovery

Discovery Session
Brand Audit
Competitive Landscape
Creative Platform
Technical Solutions

Creation

Identity Design
Art Direction
Tone of Voice
Visual Development
Packaging Design
Brand Guides
Styled Shoots
Content
Website Design
Ecommerce

Support

Campaign Ideation
Social Media
Marketing
Elevated Experiences
Event Support
Promo Kits
Special Projects

LET'S TALK

Fit

We don't have a set style, or ready made projects. Everything is purpose-built.

We look for projects and people that share the same values as us – curious, thoughtful, passionate, disruptive and bold. If you have something exciting, or challenging that you can't stop thinking about – share it with us.

Contact

studio@measured-mothered.com

+1 778 233 4458

Toronto
Canada