Wines that kick.

Project Overview

Project info

Saddle Up

Canter Cellars is a BC winery and collaboration between three families that share a history with horses. Through that commonality, we drew parallels with 'the horse' and winemaking, as symbols of tamed, wild beauty. Throughout the discovery, naming, and branding process, it was important that the final brand not be overly horsey, silly, or conflict with the high quality wine they release.

Using a strong typography selection and signature earthy red Pantone, the brand evokes a classy, nostalgic vibe that lies somewhere between Vogue and the Marlboro Man


Brand Strategy


Visual Identity



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