Sector: Wine + Beverage
Year: 2019
Positioning, Identity, Packaging Design, Art Direction
Echo Bay
Vineyard

Challenges

Echo Bay was a brand new winery, with new vines, on a piece of land that has been the home and focal point of the family for decades.

With the unique challenge of building an identity for an estate winery that doesn’t specifically focus on family heritage, the solution focused on the land and environment that would actually be responsible for much of the outcome and character of the wine.

The brand identity needed to reflect the care, detail, and exclusivity of the smaller production volumes, while standing next to other world-class producers on-shelf, and online.

Solutions

Drawing on part of the research phase that explored the traditional method of weather tracking and recording (synoptic weather tracking), a rich library of symbols emerged. When recorded throughout the day, month and year, the system of weather symbols can tell the story of the growing season and ultimately the wine.

With this unique system and foundation of graphic symbols, the brand has a wealth of themes to draw on and to continue expressing the conditions and elements that help to craft their wines. This could become more apparent as different segments, tiers and brand offshoots are created as they grow.

Results

In 2019 the project has was published and awarded by both Applied Arts, and Communication Arts Magazine, for branding and packaging excellence within the alcoholic beverage category – standing next to Budweiser and Stranger & Stranger.

Further complementing the visual identity is the fact that the wine itself is exceptional and very well received. Creating a brand for a product that is made with integrity is a blessing, and adds a layer of trust to the entire design process – where everyone truly believes in what they're building.