Goodness

Goodness is conscious cannabis. Based in California, goodness makes micro-dose edibles and donates 20% of the profits to local non-profits. Being involved in the company since inception has meant a wide range of strategy and design across product development, packaging, messaging, social media, art direction, web design and much more.
DETAILS
industry
Cannabis, Startup
date
2019
services
Positioning, Branding, Packaging, Social

Goodness is a cannabis company for feeling good, and doing good –with 20% of profits dedicated to non-profit organizations and special projects.

With its signature micro-dose edible 'HEARTS' containing low THC and higher CBD, goodness focused on creating enjoyable experiences for entry-level cannabis users and anyone wanting a more controlled high. With doses as low as 1mg THC, HEARTS created lower risk scenarios for canna-curious customers who often had horrible past experiences with unregulated edibles, brownies, and cookies.

With 4 different types of HEARTS, customers can accurately choose their levels of THC and CBD to suit their mood.

EASE 1:4 / THC:CBD
PAUSE 3:10 / THC:CBD
STEADY 1:1 / THC:CBD
PLAY 2:1 / THC:CBD

Creating partnerships with California based non-profits surrounding issues of homelessness, social equity, and sustainability has allowed goodness to rally local communities and customers by giving them visibility on the impact of their purchase.

Collage-style artwork was developed for use across social and print materials to bring these issues to life in a way that was still positive and visually engaging.

Goodness has since switched to producing sublingual sprays for better sleep - made with hemp-cbd and adaptogens. To differentiate themselves in this non-THC category, the branding and packaging was reimagined for D2C, and focuses more on 'health and wellness'.