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Black Cellar Wines
Come down into the cellar.
Black Cellar had been an existing brand for many years before this re-brand, and needed to keep pace with competitors in a growing, crowded category. The challenge was to reimagine the brand entirely, while communicating 'craftsmanship' and standing out on store shelves next to key competitors. Aimed at gaining a millennial following, the new brand also needed to retain the existing customer base as well. The outcome was a very bold and dark brand that allowed for mysterious narratives surrounding the 'cellar' – where its winemakers work to create unique, numbered blends of quality and character. This project was produced under KBS Canada.
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![](https://cdn.prod.website-files.com/663401a664da6c299ebd538d/663409210f4f127ff68b2f3a_6397bc3e0afdf65489863a2a_mm_black_cellar_tall.jpeg)
![](https://cdn.prod.website-files.com/663401a664da6c299ebd538d/663409210f4f127ff68b2f26_6397bf9d948dfb1ba6939107_black%2520cellar%2520cask.jpeg)
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