Plot Wines

Plot wines are a reflection of where they come from and have been guided, not forced, to their final state. The name ‘plot’ is a reference to the approach of sourcing grapes from different plots, with an ever-changing roster of partner growers across the valley – a practice a lot of wineries use, but Plot is a brand that celebrates it. The identity makes use of actual land parcel icons that appear on each label.
DETAILS
industry
Wine, Beverage
date
2020
services
Positioning, Branding, Packaging, Social, Ecommerce
OTHER CREDIT
Photography by Gabriel Cabrera

With dreamy retro vibes, and a minimalist approach, Plot uses nostalgic type, copy, graphics and photography to connect to an audience who share a love for new-world wine and nostalgic escapism.

This unique Okanagan micro-winery had an opportunity to launch a brand, but without the benefit of a physical location for guests to visit and taste. This restriction meant the brand would have to lean harder on digital strategy and ecommerce. The other and perhaps more important constraint was that not being a traditional estate meant no steady supply of grapes...

Using minimal intervention and a low-tech approach, Plot wines are a reflection of where they come from and have been guided, not forced, to their final state. The name ‘plot’ is a reference to the approach of sourcing grapes from an ever-changing roster of partner growers across the valley – a practice a lot of wineries use, but Plot is a brand will celebrate it. The identity makes use of actual land parcel icons on each bottle, and varietal. In a distinct retro-vibe, but with a minimalist approach, Plot uses nostalgic type, copy, graphics and photography to connect to an audience who share a love for new-world BC wine, and nostalgic escapism.

Single, 3/4 wrap labels eliminate the need for back labels

Launched in Fall 2019, Plot is sold in BC restaurants, liquor stores, and across Canada through it’s own e-commerce store. As further marketing support, events, and press coverage evolve, we’ll update this project to follow Plot’s growth. In the meantime, you can follow here.

PROJECTS