This this 40 year old Canadian wine brand hadn't been changed since it was introduced in the 1970’s. It was in need of a facelift to attract a younger audience while popping off the shelf in bottle and box formats. After much bedtime reading and research, elements from the Brothers Grimm fairytales were selected to connect Germanic heritage to Hochtaler, while providing a rich database of narratives to draw from. The final sketches were brought to life with beautiful linework illustrations by Caitlin Taguibao. This project was produced under KBS Agency Canada.